AURA
AURA
NEXUS
NEXUS
INSIGHTS
INSIGHTS
INSIGHTS AND EXPERIENCE CONSULTING FOR GROWING BRANDS.
We provide insights support to brands at the intersection of beauty, wellness, e-commerce, and specialty retail.
Whether you have an idea ready to take to the next level or are struggling to organize and leverage your customer data, we step in and help you build a strong foundation to propel your business forward.
CUSTOMER JOURNEY
onboarding
TO
ONGOING
CHURN☞ ☞
RETENTION
NEEDS. EXPECTATIONS.
EXPLORATION. DISCOVERY
VALUE. DECISION.
"okay, but proof?"
PROSPECT
TO
PURCHASE
❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥
🔥🔥🔥🔥🔥🔥🔥🔥
🗣️🗣️🗣️🗣️🗣️🗣️🗣️🗣️
SATISFACTION
TO
LOYALTY
WE GATHER CONSUMER DATA...
Methods, sources, systems, workflows, practices, formats, visualizations, etc. that generate data outputs that tell the "what?" ☞ "who??" ☞ "why?!" of your business.
data
analysis
CUSTOMER SEGMENTATION
brand health
MARKET ANALYSIS
voice of
customer
A/B TESTING
📈📉📈📉📈📉
📣📣📣
KEEP THY
CUSTOMER
KEEP THY
CUSTOMER
KNOW THY
CONSUMER
KNOW THY
CONSUMER
DIGITAL USER
EXPERIENCE
SITE | APP
DIGITAL | EMAIL | SOCIAL
MARKETING
POST-PURCHASE
EXPERIENCE
IN-PERSON
EXPERIENCE
BRAND
ECOSYSTEM
Customer
segmentation
& brand health
pilot
RUN
churn
rate
...AND FLIP IT INTO GROWTH
Pilots, targets, & strategies that reflect consumer needs and anticipate market evolution.
Pilots, tests, and strategies designed to move the needle towards sustainable growth across your brand ecosystem.
SERVICES
SERVICES
ON-DEMAND
INSIGHTS
SUPPORT
-
Voice of Customer research: survey design and execution, feedback collection programs
-
Behavioral data collection and analysis across your tech stack
-
Customer segmentation and market research: competitor analysis, category trends, audience insights
-
KPI framework development and data organization into clear reporting
-
Data system design: leverage your existing tools to extract, organize, and generate customer intelligence
Research and data support for brands that need customer insights without full strategy consulting. We step in, execute the work, and deliver actionable intelligence.
GROWTH
STRATEGY
SUPPORT
-
Data analysis: behavioral patterns, segmentation insights, feedback
-
Strategic recommendations: experience design, touchpoint optimization, brand positioning, sales strategies
-
Pilot test design: specific tactics to test recommendations with clear success metrics
-
Implementation roadmap: step-by-step execution plan with tools and templates
-
Measurement framework: KPIs, tracking systems, and performance dashboards
Growth isn't about guessing - it's about testing what actually works for your audience. We analyze multiple data sources to identify acquisition and retention opportunities, then design targeted pilot tests and give you the roadmap to implement and measure results.
FRACTIONAL
INSIGHTS
LEAD
Sometimes, you need someone to own your customer insights function without hiring a full-time team. With our fractional insights services, we adjust our availability to your needs and support you remotely for 3 to 6+ months until you can build your in-house capabilities or hire dedicated staff.
BRANDS WE'VE WORKED WITH
BRANDS WE'VE WORKED WITH
AURA NEXUS
INSIGHTS & EXPERIENCE CONSULTING FOR GROWING SUBSCRIPTION BRANDS
PROSPECT
TO
PURCHASE
"what do i get? 🤨 why you?
okay, but proof?"
onboarding
"what do i get? 🤨 why you?
okay, but proof?"
CHURN ☞☞ RETENTION
onboarding
"what do i get? 🤨 NOW WHAT?
okay, but proof?"
KNOW THE CONSUMER. KEEP YOUR CUSTOMERS.
PROSPECT
"what do i get? 🤨 why you?
okay, but proof?"
BRAND ECOSYSTEM APPROACH TO THE CUSTOMER EXPERIENCE JOURNEY
Aura Nexus identifies strategic opportunities across the entire brand experience. Our multi-source data approach gets small and medium-sized businesses the competitive insights that upgrade each touchpoint. Use emerging consumer values and performance metrics to inform business operations.
POST-PURCHASE
EXPERIENCE
UNBOXING
OVERALL
SATISFACTION
COMMUNICATIONS
RETURNS &
EXCHANGES
TRACKING &
DELIVERY
Critical for retention, repeat purchases, and word-of-mouth.
DIGITAL USER
EXPERIENCE
SITE | APP
COMMUNITY
BUILDING
LOOK & FEEL
FLOW &
USABILITY
PURCHASE
FUNNEL
BRAND
POSITIONING
Creates recognition and premium positioning that can command higher prices.
Particularly valuable for customer lifetime value and reduced acquisition costs.
Often the deciding factor in conversion decisions.
The direct path to conversion and revenue.
DIGITAL | EMAIL | SOCIAL
MARKETING
LOOK & FEEL
CONTENT
STRATEGY
REVIEW MANAGEMENT
Creates recognition and premium positioning that can command higher prices.
COMMUNITY
BUILDING
Particularly valuable for lifetime customer value and reduced acquisition costs.
BRICK & MORTAR
EXPERIENCE
STAFF
LOOK & FEEL
COMMUNITY
BUILDING
PRODUCT
EDUCATION
EXPERIENCE/
SERVICE DESIGN
Particularly valuable for lifetime customer value and reduced acquisition costs.
HI, I'M AUDREY!
My professional background is based in work around understanding the nuanced relationship
between brands and consumers in order to drive growth. My journey into customer intelligence started on the front lines—working across a number of entry level hospitality and retail customer service where I learned that every interaction shapes how people feel about a brand. As I moved into customer experience roles at scaling startups, I got curious about the patterns
behind customer behavior. This led me deeper into research and data analytics,
where I discovered my passion for uncovering the emotional, behavioral, and
psychographic drivers that add context metrics. When applied, the result is a super-
powered brand experience that enables the consumer to flourish.
I've worked with organizations ranging from global e-commerce brands to small online
businesses to radical community-building collectives, helping them align their business
strategies with their audience's needs. I'm excited to do the same for you
ABOUT ME
MY FAVORITE THINGS!
As a health and wellness advocate, I'm loving the evolution of knowledge and resources available in the market today. As an avid consumer, I'm always in the market for products or services that keep my mind, body, and spirit feeling her best.
WORKOUT
REFORMER PILATES
SKINCARE
PRODUCT
LIVE CONSCIOUS
COLLAGEN PEPTIDES
DAILY VITAMINS
OLLY WOMEN'S MULTI
CORE
MUSCLE GROUP
MENTAL HEALTH PRACTICE
MEDITATION HIKE
BODY WORK METHODOLOGY
DEEP TISSUE MASSAGE
CURRENT AREA OF EXPLORATION
GUT HEALTH PRODUCTS & PRACTICES
SUNSCREEN
BLACK GIRL SUNSCREEN BROAD SPECTRUM SPF 30
FEMININE CARE
PRODUCT
YEMOJA'S CHILD THE ROOTS YONI STEAM BLEND
MY COMMITMENT TO YOU
I become an invested ally in your business journey becauseI believe in the transformative power of health and wellness brands. Measurable results are my top priority so I take the time to really learn your business to craft a competitive growth strategy reflective of your unique purpose, customer base, and goals.
IMPROVE PAIN POINTS.
CONNECT WITH YOUR AUDIENCE.
STAY
CULTURALLY RELEVANT.
INCREASE
REVENUE.
DRIVE BRAND LOYALTY.
BOOST MARKETING STRATEGY.
PRIORITIZE YOUR ROADMAP